Today is Sunday, the day that all of us rest from our tiring working day. The day to get together with family and catch up with friends. 3 more days to go back to KL, to meet my darling and Romeo, to meet my family and catch up the latest news back in KL and Malaysia. To long time since i have update myself with any news updates from back home. Hopefully all is good and better all the times.
My friend from Malaysia have just reach ZJG yesterday night. Been walking around and having dinner together. We talk and chat and chat catching up with our lost times and stories back home. We found 1 things in common that we felt not particularly special but is surprise to all of us. The service level of any business back home comparing to countries i have been to is a totally 2 different level of class. For example, would be Singapore and China comparing to Malaysia. It is not that i am discriminating or critisizing our own country men, but rather to have an open discussion whether things can be improve as a whole and a bigger picture. Not to say mention anybody in particular, but rather the service attitude NOT the service level that is the big difference that both of us saw and noticed.
The attitude of the service people in Singapore and China is to aim for perfection and customer service excellence. Nothing else matter much. They, the service people that deals with customer, the frontliner, is the most vital people, in any business that involved in end-users, which means almost any retail business. We have experience the service attitude and level of the commitment that they give to any customers even those who spends nothing or those who spends thousands. They greet you and welcomes you with a SINCERE smile and happily welcomes you to their store. They claps their hand in the entrance of the shops to attracts customer, even including supervisors. Managers builds PR and talk to customers with a friendly, sincere attitude makeing you feeling that you are THE ONLY customer around. Staffs that passes by you will greet you with a smile and welcoming you to their store as well. When you were to leave their store, whether you purchases anything or nothing at all, they still says thank you and welcome again. Sometimes, they even wish you well in your health, good luck and have a good day ahead. OMG! Talking about service. They also do make some follow up calls to their customer, if they do have your number, once in a while.
Telecommunications company, making direct phone calls to their customer is not that pushy and friendlier than those back in home. Sometimes, even when you were to walk in any shopping complexes in KL, you wish to avoid contact, visually or physically, with those bankers that sells credit card and loans from a commercial or a consumer bank. They will use whatever way it takes to close your sales and make their day fruitful including weekends. They are those who do cold callings, to customers database, calling them and pesting them with the benefits and the need for them to buy the products from them. Etc Etc Etc and bla bla bla. I used to be a salesman and a financial advisor as well. I know the feeling of both sides, customers and the salesperson, and thus i know and understand the feeling of the salesperson and the shoppers/customers as well.
Well, at the end, i believe that no matter what kind of sales / retails business that we are into, the 1st thing that we as a seller have to fulfill 1st is the need to improve the customer service attitude, the only thing that differenciate us with our competitors. The flow of the way is, service 1st, sales 2nd. Not the vice versa as the old days. Some might find me annoying or stupid. Anyway, i think this thing called "service" is 1 of the most important areas in any companies if they are serious enough to be in it for long term.
Thus, i implore those of you who feels down, when you are unable to close any sales, please make sure that you have done your part 1st, the need to you to give a perfectionist service, to your customers 1st. The will only your days in front will be better. As a saying goes, the more you give, the more you will receive!
Sunday, August 26, 2007
Perfection Service
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